LOGO, CROWN, AND NAME USE
Columbia’s name and reputation are assets of substantial academic and economic value. The University, therefore, has a compelling interest in ensuring that its name is used in a manner that furthers its mission and is consistent with its institutional interests.
As stated in the Faculty Handbook, no employee should use the official title of the University, or any of its parts, in whatever form that title may appear, except in connection with legitimate University purposes. Neither the name of the University nor its insignias may be used to advertise or recommend commercial products and services, to promote the activities of outside organizations, or to further social or political causes. Exceptions require the prior approval of the Provost.
These policies apply equally to the use of the University name and insignias in any electronic media, including Internet addresses, websites, and domain names. In connection with their outside activities, faculty and other officers may identify themselves as holding appointments at Columbia by listing their University titles. They should, however, be careful not to imply that the University supports, sponsors, or endorses those activities.
LOGOS AND BRANDING
As of July 2011, the Columbia University Medical Center style guidelines are being revised, implementing the following principles:
- · Only one logo may be used at a time, except for the specific templates created for clinical faculty with NewYork-Presbyterian Hospital appointments (see Columbia Doctors).
- · The University Crown may be used only when accompanied by the name of the University.
- · Clinical faculty and staff should use the templates created for ColumbiaDoctors, which include the approved co-branding with the hospital.
- · Use either the CUMC logo or the school logo, not both.
- To ensure compliance with the latest templates, please place all printing orders through Columbia Print Services.
- For questions, please contact the Office of Communications at 212-305-3900.