Share Your News/Communications Policies

The CUMC Office of Communications is eager to publicize news of faculty/staff/student awards and honors or events. This office also handles all media requests for interviews and photography. Below are key ways to submit information for publication and to arrange permission for external media coverage. Updated/Reviewed Nov. 7, 2014.

ADVERTISING/OTHER EXTERNAL COMMUNICATIONS
BRANDING/LOGOS
BROADCAST EMAIL
CORPORATE OR THIRD-PARTY REQUESTS
CUMC CELEBRATES (Awards and Honors)
CU168: NEWS FOR AND ABOUT THE PEOPLE OF CUMC
EVENTS
EXTERNAL MEDIA RELATIONS
INTERVIEWS, PHOTOGRAPHY, VIDEO OR FILMING AT CUMC
P&S INTERNAL COMMUNICATIONS
SOCIAL MEDIA

ADVERTISING/OTHER EXTERNAL COMMUNICATIONS
Any public use of the Columbia name or logo must be reviewed and approved by CUMC Communications in advance. CUMC Communications also may be able to provide guidance or suggest other resources to make outreach activities more successful. Clinical pratice advertising questions should be directed to Kristin O’Meara at ColumbiaDoctors.

BRANDING/LOGOS

Columbia University Medical Center’s Identity System provides templates, artwork, and flexible guidelines for schools, departments, centers, and institutes to use when developing various communications materials. It was designed to highlight the strength of our collective resources while building on the heritage of Columbia University.

Our identity system sends a strong, clear, and unified message to the public that taken together, the health sciences schools represent one of the finest, most comprehensive, sophisticated, and renowned academic medical centers in the country.

All logos for CUMC units, programs, or activities must conform to Columbia University and CUMC branding guidelines. Alternate logos are not permitted. For information, contact Columbia University Creative Services or review Blue 290, a Pratical Guide to Columbia’s Standards for Visual Identity.

For guidelines, please see the Identity section of the CUMC website on proper use of the CUMC logos and “How Not to Use” for information about the Columbia University symbols, logos, name, or other marks. The ColumbiaDoctors faculty practice organization branding guide is downloadable from the ColumbiaDoctors Intranet.

 

BROADCAST EMAIL
Mass email is reserved for topics important and urgent for the entire community. To submit a request for a broadcast email, please fill out this online form. (A Columbia UNI is required.) All requests for broadcast email must be submitted via this online form and are reviewed prior to publication. Please read our entire broadcast email policy here.

CORPORATE OR THIRD-PARTY REQUESTS

In some cases, a vendor or other non-Columbia entity asks Columbia University faculty or staff to provide quotes or other input to corporate news releases or other marketing materials or asks to use the Columbia name in such materials. Please refer all such requests to the CUMC Communications Office for review. Columbia faculty and staff are not permitted to endorse products, and the university name or insignias may not be used to advertise or recommend commercial products and services, to promote the activities of outside organizations, or to further social or political causes.

CUMC CELEBRATES (Awards and Honors)
CUMC acknowledges members of our community who have received major awards, been elected to honorary societies, or taken leadership positions in professional organizations in this monthly compendium. We also recognize the generous donors who fund grants for research and development. Please let us know if you have earned one of these honors by completing this online form. CUMC Celebrates is published by the College of Physicians and Surgeons Office of Communications on behalf of all four CUMC schools.

CU168: NEWS FOR AND ABOUT THE PEOPLE OF CUMC

This monthly newsletter debuted in May 2013 and expanded to weekly in October 2014 to highlight news, events, and information of interest to the greater CUMC community. For information, contact Anna Spinner of CUMC Communications at 305-3900. To subscribe, visit http://newsroom.cumc.columbia.edu/cu168-newsletter/. To read the latest news, visit the Campus News section of our website anytime.

EVENTS
To alert the CUMC community to an upcoming event, please visit the CUMC Events Calendar and click “Submit an Event Online.” The events calendar is published by the College of Physicians and Surgeons Office of Communications on behalf of all four CUMC schools.

EXTERNAL MEDIA RELATIONS

Media relations for CUMC is the responsibility of CUMC Communications. This includes drafting and issuing news releases about important research findings or other news and responding to media inquiries. The CUMC team of senior media experts works with each school’s communications officers, faculty, and staff throughout CUMC to publicize important research, as well as to manage difficult issues and to advise on overall media strategy. Faculty are encouraged to notify the CUMC Communications team as far in advance of major publications or presentations as possible, preferably as soon as notice of a paper’s acceptance is received. We can work with you to develop an appropriate media plan in keeping with journal or meeting guidelines, restrictions, or embargoes.

Please consult with the CUMC Communications Office prior to any media activity for assistance and expert guidance. Mailman School of Public Health faculty should contact the MSPH Office of Communications at 212-305-5635. School of Nursing faculty should contact the CUSON Office of Communications at 212-305-3282.

Faculty and staff should refer all news media inquiries to the CUMC Communications Department at 212-305-3900 or email cumcnews@columbia.edu.

INTERVIEWS, PHOTOGRAPHY, VIDEO OR FILMING AT CUMC

Filming or photography at CUMC or other Columbia University locations is governed by the Columbia University Essential Policies and overseen by the CUMC Communications Office. At CUMC, an authorized representative of the Communications Office must be present at all times with cameras and their operators.

Reporters, photographers, and videographers from news outlets may access CUMC property only when authorized by and accompanied by the CUMC Communications Office. The communications staff works closely with CU Public Safety, the NewYork-Presbyterian Hospital (NYP) staff, and the University’s Office of Communications and Public Affairs to manage media requests and ensure proper access to University facilities. To access NewYork-Presbyterian Hospital premises, please contact the NYP Office of Public Affairs at 212-305-5587 or email pr@nyp.org..

Requests for non-media photography or filming (i.e., educational videos, marketing, department websites, and so on) must be submitted at least 10 business days in advance. In some instances, a Conflict of Interest review and approval by Columbia’s Office of General Counsel is required, so please allow sufficient time. Non-media filming on hospital premises must follow the applicable NYP policies. Please note that advance arrangements are required even if the photography or filming is done by a Columbia employee or a vendor hired by a Columbia department.

All photographers or videographers hired by any Columbia unit must be engaged via the appropriate university purchasing procedures on a “work-for-hire” basis, meaning that Columbia owns all rights to the images recorded. For information, contact Columbia University Purchasing Services.

Fees: All commercial and documentary productions are subject to location and support fees, based on the scope of work.

 

P&S INTERNAL COMMUNICATIONS

Click here to submit story ideas for the P&S website or P&S alumni magazine, or to contact the P&S Internal Communications team.

SOCIAL MEDIA

CUMC policies on professionalism, protection of confidential or proprietary information,
use of computers or other University resources, and the prohibition of
discrimination and harassment apply to social media, just as they apply to all other
forms of communication. For specific guidelines about using Twitter, Facebook, LinkedIn, Google+, or other social media at CUMC, please visit http://bit.ly/CUMC_SM.