Share Your News/ Communications Policies

In general, Columbia University seeks publicity of its work and encourages faculty to interact with the media to raise awareness of the university’s programs and research.  The CUIMC Office of Communications is eager to help publicize news of faculty/staff/student scholarly work, community service, honors, awards, or other newsworthy activities.

Please consult with the CUIMC Communications Office prior to any media activity for assistance and expert guidance.

Faculty and staff should refer all news media inquiries to the CUIMC Communications Office at 212-305-3900 or email cumcnews@columbia.edu. This will enable the communications staff to evaluate the request and respond effectively. Mailman School of Public Health faculty should contact the MSPH Office of Communications at 212-305-5635. School of Nursing faculty should contact the CUSON Office of Communications at 212-305-3282.

Faculty, staff, or others requesting a news release or other public relations/communications support should send an email to cumcnews@columbia.edu, and include any relevant materials and dates. This will enable the communications staff to evaluate the request and respond effectively.

Faculty are encouraged to notify the CUIMC Communications team as far in advance of major publications or presentations as possible, preferably as soon as notice of a paper’s acceptance is received. We can work with you to develop an appropriate media plan in keeping with journal or meeting guidelines, restrictions, or embargoes. Please provide a copy of the manuscript, a lay summary of the work, and the embargo date if known.

To present CUIMC consistently and to maintain strong relationships with the news media, all media relations is the responsibility of CUIMC Communications. This includes drafting and issuing news releases about important research findings or other news, pitching story ideas to the media, and arranging media requests for interviews and photography. The CUIMC team of senior media experts works with each school’s communications officers, faculty, and staff throughout CUIMC to publicize research findings and stories that highlight our clinical experience, as well as to manage difficult issues and to advise on overall media strategy.

Please find below more information on our communications resources. For specific policies, please visit the CUIMC Administrators Manual. Updated/Reviewed Jan. 31, 2018.

ADVERTISING/OTHER EXTERNAL COMMUNICATIONS
BRANDING/LOGOS
BROADCAST EMAIL
CORPORATE OR THIRD-PARTY REQUESTS
CUIMC CELEBRATES (Awards and Honors)
CU168: NEWS FOR AND ABOUT THE PEOPLE OF CUIMC
EVENTS
INTERVIEWS, PHOTOGRAPHY, VIDEO OR FILMING AT CUIMC
P&S INTERNAL COMMUNICATIONS
SOCIAL MEDIA
VIDEO STUDIO

 

ADVERTISING/OTHER EXTERNAL COMMUNICATIONS
Any public use of the Columbia name or logo must be reviewed and approved by CUIMC Communications in advance. CUIMC Communications also may be able to provide guidance or suggest other resources to make outreach activities more successful. Clinical practice advertising questions should be directed to Kristin O’Meara at ColumbiaDoctors. All use of the hospital brand name or logo requires separate review by NYP Marketing.

Generally, requests for commercial advertising, such as for clinical practice marketing, should be submitted at least five business days in advance. Ads using previously approved creative work usually can be reviewed and approved in about two days. Units are encouraged to submit an overall plan that can be reviewed prior to execution so that subsequent reviews can be streamlined.

BRANDING/LOGOS
Columbia University Medical Center’s identity system provides templates, artwork, and flexible guidelines for schools, departments, centers, and institutes to use when developing various communications materials. It was designed to highlight the strength of our collective resources while building on the heritage of Columbia University.

Our identity system sends a strong, clear, and unified message to the public that, taken together, the health sciences schools represent one of the finest, most comprehensive, sophisticated, and renowned academic medical centers in the country.

All logos for CUIMC units, programs, or activities must conform to Columbia University and CUIMC branding guidelines. Alternate logos are not permitted. For information, contact Columbia University Creative Services or review Blue 290, a Practical Guide to Columbia’s Standards for Visual Identity.

For guidelines, please see the Identity section of the CUIMC website on proper use of the CUIMC logos and “How Not to Use” for information about the Columbia University symbols, logos, name, or other marks. The ColumbiaDoctors faculty practice organization branding guide is downloadable from the ColumbiaDoctors Intranet.

BROADCAST EMAIL
Mass email is reserved for topics important and urgent for the entire community. To submit a broadcast email request, please fill out this online form. (A Columbia UNI is required.) All requests for broadcast email must be submitted via this online form and are reviewed prior to publication. Please read our entire broadcast email policy here.

CORPORATE OR THIRD-PARTY REQUESTS
In some cases, a vendor or other non-Columbia entity asks Columbia University faculty or staff to provide quotes or other input to corporate news releases or other marketing materials or asks to use the Columbia name in such materials. Please refer all such requests to the CUIMC Communications Office for review. Columbia faculty and staff are not permitted to endorse products, and the university name or insignias may not be used to advertise or recommend commercial products and services, to promote the activities of outside organizations, or to further social or political causes. In most instances, corporate use of the Columbia name or identity requires a contract and an exception to the university’s standard terms. For more information, visit http://finance.columbia.edu/procurement/purchasing.

CUIMC CELEBRATES (Awards and Honors)
CUIMC acknowledges members of our community who have received major awards, been elected to honorary societies, or taken leadership positions in professional organizations in this monthly compendium. We also recognize the generous donors who fund grants for research and development. Please let us know if you have earned one of these honors by completing this online form. CUIMC Celebrates is published by the College of Physicians and Surgeons Office of Communications on behalf of all four CUIMC schools.

CU168: NEWS FOR AND ABOUT CUIMC
This weekly newsletter debuted in May 2013 and expanded to weekly in October 2014 to highlight news, events, and information of interest to the greater CUIMC community. For information, contact Odelia Ghodsizadeh of CUIMC Communications at 305-9815. To subscribe or view the archive, visit http://newsroom.cumc.columbia.edu/cu168-newsletter/. To read the latest news, visit the Campus News section of our website anytime.

EVENTS
To alert the CUIMC community to an upcoming event, please visit the CUIMC Events Calendar and click “Submit An Event.” You will be able to create events after logging in with your UNI. Requests are approved on Tuesday and Thursday mornings. For submission confirmation or general questions about the CUIMC calendar, please contact calendar-cumc@columbia.edu; for technical support or to set up a calendar account for your group, contact calendar@columbia.edu.

For information about digital signage displays around campus, visit the digital signage page.


INTERVIEWS, PHOTOGRAPHY, VIDEO OR FILMING AT CUIMC
Filming or photography at CUIMC or other Columbia University locations is governed by the Columbia University Essential Policies and overseen by the CUIMC Communications Office. At CUIMC, an authorized representative of the Communications Office must be present at all times with cameras and their operators.

Reporters, photographers, and videographers from news outlets may access CUIMC property only when authorized and accompanied by the CUIMC Communications Office. The communications staff works closely with CU Public Safety, the NewYork-Presbyterian Hospital (NYP) staff, and the university’s Office of Communications and Public Affairs to manage media requests and ensure proper access to university facilities. To access NewYork-Presbyterian Hospital premises, please contact the NYP Office of Public Affairs at 212-305-5587 or email pr@nyp.org.

Requests for non-media photography or filming (i.e., educational videos, marketing, department websites, and so on) must be submitted at least 10 business days in advance. In some instances, a Conflict of Interest review and approval by Columbia’s Office of General Counsel are required, so please allow sufficient time. Non-media filming on hospital premises must follow the applicable NYP policies. Please note that advance arrangements are required even if the photography or filming is done by a Columbia employee or a vendor hired by a Columbia department.

All photographers or videographers hired by any Columbia unit must be engaged via the appropriate university purchasing procedures on a “work-for-hire” basis, meaning that Columbia owns all rights to the images recorded. For information, contact Columbia University Purchasing Services.

Fees: All commercial and documentary productions are subject to location and support fees, based on the scope of work.

See below for information about the new CUIMC Video Studio.

P&S INTERNAL COMMUNICATIONS
Click here to submit story ideas for the P&S website or P&S alumni magazine, or to contact the P&S Internal Communications team.

SOCIAL MEDIA
CUIMC policies on professionalism, protection of confidential or proprietary information,
use of computers or other university resources, and the prohibition of
discrimination and harassment apply to social media, just as they apply to all other
forms of communication. For specific guidelines about using Twitter, Facebook, LinkedIn, Google+, or other social media at CUIMC, please visit here. As with all external communications, only the CUIMC Office of Communications and others specifically authorized by the Office of Communications may post to the Internet, social media, or other outlets as an official voice of the institution. Please review the University policy on social media and HIPAA here.

VIDEO STUDIO
CUIMC has a fully equipped, professional video studio in the Hammer Health Sciences Building that is available on a fee-for-service basis. From faculty profiles to science shorts, CUIMC Communications can help. Learn more.